Cardia Bioplastics

Global sustainable resins and packaging company

Brief: Create a brand identity that is distinctive in a highly competitive market, and visually links to the sustainable nature of their business, without being a cliché.

Following extensive research, a cohesive corporate and product brand suite was developed, achieving a cohesive look across print collateral, displays, signage and a major website investment. The brand strategy focused heavily on product applications, which lead to a soft, yet crisp photographic style as a key feature of the brand.