Gabriel Saunders

Brand created for 3D visualisation and styling company specialising in the property development industry.

Takt was asked to create a brand that was simple and clean, pitched towards both creative agencies and property developers. Communicating a high level of class and sophistication was the primary focus for the brand.

The brand needed to look current but have the flexibility to outlast the latest trends. The brand identity is simple, communicating the partners’ names on a strong foundation with the clean and direct type reinforcing strength.

Working closely with the client we assisted in their brand strategy, fine-tuning their capabilities to highlight their unique business offering. This was translated into a document that is actively used to generate new business.

Printed material was rolled out on spicers paper’s ‘stephen spicy white’, providing a textural softness and unique tone that intentionally counters the heaviness of the identity. Business cards were letter-pressed and gilded adding that little something special.