James Newman Promo 2011

James asked us to create a promotional piece and a new folio book of his latest work that could be sent to agencies.

An A5 booklet was developed, along with an A3 poster which folded to an envelope format to house the booklet. By doing this we were able to showcase hero images in a poster format, which are revealed as the recipient opens the package. There were four poster variations created that would be relevant to different agencies.

The A5 booklets have a smaller A6 cover. These smaller covers added a nice look while also providing a practical space for the text details, leaving the A5 booklet free to display the imagery. There were four different stock colours used for the A6 covers.

The folio book was created in the same A3 format that we have previously done for James (see here). The book was given a small design update so it sits in line with the booklets and posters.