Foundation Specialists Group
We were asked to design a team kit for the keen cyclists at the Foundation Specialists Group to wear at an upcoming charity ride. Many staff also cycle to work on a daily basis, so it offered a great opportunity to extend the visibility of the brand outside the usual channels.
A Dynamic Brand
The outcome was a bold design that utilised the brand's chevron elements and bright blue colour for visibility. The team kit ultimately holds together as a solid brand extension. As keen cyclists ourselves, this project was a lot of fun.