Gabriel Saunders is a boutique architectural visualisation company that uniquely specialises in both 3D rendering and interior styling. We were approached to create an understated but powerful brand identity that communicates their distinctive offering and competitive advantage.
GIVING DEFINITION TO A VISUALISATION FIRM BREAKING BOUNDARIES WITH A UNIQUE MIX OF SERVICES.
Our approach was to build their two distinct areas of expertise into a single value proposition that would in effect create an unrivalled category for Gabriel Saunders to dominate.
Key to the branding process was positioning Gabriel Saunders as an architectural communications company working to create emotive spaces, rather than just a 3D render provider. To do this, we developed an elegant, high-end visual language and made use of luxury stocks and embellishments to portray an understated quality and sophistication.
THE OUTCOME IS A SOPHISTICATED BRAND IDENTITY THAT PACKAGES AN INVALUABLE SERVICE COMBINATION INTO ONE COHESIVE OFFERING.
The final branding garnered a positive response from advertising agencies who identified with Gabriel Saunders' understanding of the value of a strong brand and could discern a clear advantage in working with such an innovative company.