TCR

Triathlon Cycling Running

Advertising images produced with James Newman for the Triathlon store TCR.

We approached TCR with some ideas about how to extend their brand through some new imagery. We focused on cycling for Autumn/winter creating images that would inspire different types of riders, from the recreational to the hardcore.

The images above are the first to be developed for TCR, with running and swimming images in the pipeline as the water gets warmer.