TCR Exploded Cervelo S5

Triathlon Cycling Running

To promote the arrival of the new Cervelo S5 into TCR, James Newman and Takt Studio decided that pulling the bike apart was the ideal way to highlight the attention to detail the cervelo brand is known for.

The shoot took 10hrS as Tristan from TCR pulled the bike apart and we shot all the parts individually in position for the final shot, a time consuming task that resulted in a great promotional piece.