As Australia's leading uniform company, Cargo Crew's 2018 campaign needed to shake things up. The expansion of 'The Modern Uniform' range saw a fresh new approach to hospitality, retail, corporate and hotel outfitting.
Inspired by businesses at the forefront of their industry still wearing the same old, dated uniforms, the creative concept of 'Everything else in your business has moved on' was born. The campaign featured a mix of redundant technology contrasted with Cargo Crew’s modern, on-trend uniforms to highlight the strategic messaging that business owners now have uniform options that are a far leap from the tired, unflattering and uncomfortable.
Takt was engaged to art direct the 2018 campaign which was playful yet sophisticated. We also rolled out assets for the multi channel campaign that included outdoor, website, social and print collateral, bringing the campaign to audiences both locally and internationally.