PIVVOT is an online publication sharing stories of change, embracing our evolving lives and celebrating the journey we're on.
We created a brand identity that reflected the changing and shifting dynamic each stories holds.
Made from six typographic experiments each letter intentionally contrasting the other. Combined it creates a unique identity that can appear in 36 combinations.
As a digital platform, we were able to morphy each letter into one another. The results a dynamic ever changing brand identity.